The press campaign is titled “Art in Progress” and celebrates the expertise, rigour, and obsessive search for harmony among the right combination of elements – from the most precious woods to the marbles and the mother of pearl. What was hidden is now revealed; what was only guessed by those who appreciate the personalisation of this art is now confirmed. It repeats a theme that is dear to the Italian brand. The craftsmanship, in fact, has already been shown in a previous advertisement campaign – thanks to the intense faces and skilled hands of “maestri” artisans engaged in a time-honoured tradition of art furnishing and production that has existed for more than a century.
The new press campaign evokes the quintessential craftsmanship that pervades the interiors designed by CHIODELLI ARTE.
Elegant and discreet, the press campaign underlies the creation of an exquisite carving: from its design to the realisation of each piece, which combines with the others to form a unique set. This furniture is of timeless value for sophisticated lovers of luxury.
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